Daawat Brown Rice Shelf Life Advantage – It doesn’t become rancid
Most of the commonly available Brown Rice becomes rancid after 3-4 months. The rice oil present in the Bran gets rancid due to activity of an enzyme called Lipase. Due to this fact some Brown rice may get rancid even before it reaches to consumer.
When you buy Daawat Brown Rice you get the advantage of it staying fresh for minimum 24 months because we have the special technology to deactivate this Lipase enzyme so that it doesn’t become rancid. At the same time we also ensure that the full bran of the rice remains intact & all the benefits & nutrition’s of Brown Rice is delivered to you so that you can enjoy the taste & softness of Daawat Brown Rice.